I’m in! I just became a member of ‘Tween Waters Resort & Spa’s latest communications inspiration, called ‘Tween Waters Mobile Club.
I am not typically what you would call a “joiner.” Other than my women’s book club and supper club with fellow empty-nester couples, I avoid signing up for membership. I also avoid subscribing to website email newsletters.
So why, then, did I jump the minute the invitation to join the ‘Tween Waters Mobile Club hit my email inbox? Well, that tells you right there. I DO subscribe to ‘Tweenies’ email newsletters. They bring a ray of Florida sunshine to my inbox with discounts and specials and just happy images of the beach, sand, food, and memories of a Captiva Island respite.
So why wouldn’t I want more of that popping up on my phone’s text message app from time to time? Bursts of Captiva Island to brighten my day with exclusive members-only savings and “the best complimentary sunsets.” Who could resist?
They promise three messages a month, so not too much, just enough to leave you wanting more. More sunsets. More Captiva, that island unlike no other place on the planet. An island that truly defines “away from it all.”
So, join the club! It takes literally two seconds to text “CAPTIVA” to 55222 and bam! Break out the cocktails: It’s sunset time.
