More than one year ago, the marketing team at Sanibel Captiva Beach Resorts landed on a unique opportunity to further connect the outstanding experiences of our resorts with not only our consumer mindsets — but their thirst buds.
Enter the concept of a branded SCBR boutique beer that reflects our outstanding beachfront locations, and our outstanding taste.
After months in development, a handful or more of conceptual names and numerous trademark searches, the SCBR team created a brand that would engage the imagination and motivate the consumption of Captiva Island brew lovers everywhere: Captiva Blonde.
We secured the trademark and developed all packaging and promotion of Captiva Blonde. And this April, this beautiful collector’s-item, social-media-friendly container — and mighty delicious suds inside — successfully debuted at ‘Tween Waters Island Resort & Spa.
Hey, it’s five o’clock somewhere? So why not make it here?
Book your vacation now at the Official Beach Resort of Captiva Island, and the only full-service resort on Sanibel and Captiva Islands! Click here or call 800.223.5865.
